The Skill That Can Dramatically Increase Your Freelance Earning Potential

December 02, 2014

Connect Member

Adda designs and teaches classes on digital job skills

What if I told you that one new skill could set you up to make an average salary of $80,000, to qualify for more than 250,000 freelance jobs on Elance, and to possess one of the top 15 most in-demand skills for freelancers? What if I then told you that this skill doesn’t require an expensive degree, and that you could make more money within just a few weeks of starting to learn?

You might be thinking it sounds too good to be true. But the fabulous news is: It isn’t. So what is this fabulous, in-demand, moneymaking skill? It’s knowing how to use WordPress.

You’ve probably heard of it before — Fashion bloggers use WordPress, right? — but I’m going to guess that you don’t know the ins and outs of how WordPress can supercharge your earning potential. If you’re looking for a new skill that can change your career, get ready to earn the big bucks with WordPress.

1.  What is WordPress?
WordPress is a Content Management System (CMS) that allows users to create and manage blogs and websites. But WordPress isn’t simply for bloggers and small businesses. Big-name brands trust WordPress to keep their sites up and running, and looking stellar.

2. Who should learn WordPress?
Everyone! Anyone! Your best friend who works in advertising sales. Your sister who runs a fashion boutique. Your nephew who just turned 15. Your mom (even though she still uses a 10-pound laptop). Your pug. (Okay, maybe not your pug. His job is just to be cute.) But, seriously, anyone can and should learn how to use WordPress.

Why? Because WordPress is one of the most popular, most powerful content platforms in the world. Nearly 25 percent of websites are built on WordPress! Estimates show that there are currently more than 60 million distinct websites that are using WordPress active on the Web today. Over 409 million people view more than 15.8 billion pages on WordPress each month, and WordPress users produce about 43.7 million new posts every single month.  

3. What kinds of companies hire people with WordPress skills?
Given that there are millions of websites built with WordPress, there is an insane demand for employees and contractors with WordPress skills. Here is just a sampling of global powerhouse brands who have built their websites using this platform: Carnival Cruises, The Rolling Stones, Fortune, InStyle, TechCrunch, charity:water, Harvard Law School, NASA, and Beyoncé (Really — Queen Bey’s official website is a WordPress site!). Plus, countless local and small businesses are using flexible, customizable, easy-to-use, and beautiful WordPress sites to bring customers through their doors.

If you know how to make websites with WordPress, you will be a hot commodity for years to come. This skill isn’t going out of style anytime soon.

4. How do I get started?
The first step is learning the building blocks of the web — HTML and CSS — so that you’ll have a solid foundation. From there, you can find free and low-cost resources and tutorials for WordPress absolutely everywhere. A quick Google search brings up hundreds (if not thousands) of results for excellent content; or come on over to Skillcrush to learn more in our articles and classes (including our Skillcrush Freelance WordPress Developer Blueprint, where you’ll learn WordPress fundamentals, professional best practices, and work towards landing your first WordPress client!).

The next time you’re trolling the Internet looking for something interesting to read or pin, consider learning WordPress instead. This easy to learn, highly marketable skill can make a world of difference for your freelancing opportunities and income.

Adda Birnir is a member of the DailyWorth Connect program. Read more about the program here.